Brand's Questionnaire
General Info
Name
Position in the company
Brand’s name
E-mail
Website address
Brand’s DNA
Values
Mission
Philosophy
Brand legend
Brand persona
TOV (tone of voice)
Product Info
What are you selling?
Describe your current product line
Average product price
What countries is your project for? Are you planning to scale your business?
What is the nearest goal for you and your business?
What is the market position of your company?
Who are your key competitors?
Who inspires you?
What is your difference from the competition?
Do you have a developed positioning, marketing/communication strategy or other practices ?
What channels of your brand’s communication exist? (website, app, social networks, blog, etc.)? Please attach links
What challenges do these communication channels address?
What channels and tools have you used for promotion?
Which of these have proved most effective and which indicators have been achieved?
What issues are you facing with your brands IG/Website?
How do you assess the current efficiency of the IG/Website?
Who will be responsible for implementing your IG/Website changes?
Do you work or plan to work with influencers and if so, which ones?
Business and Marketing
What groups do you divide your clients into and what are their features?
Which segment do you consider a priority and why?
Please provide a description of customers portraits according to the example
What objections do your customers have?
What purchase drivers do your customers have?
What do they value in your product?
What are their pain points?
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